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	<title>Grassroots Digital &#187; admin</title>
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	<description>Seeding business growth through simplicity and focus</description>
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		<title>MyTights.com wins prestigious &#8220;Drapers Best Specialist etailer&#8221; award</title>
		<link>http://www.grassrootsdigital.co.uk/mytights-com-wins-prestigious-drapers-best-specialist-etailer-award/</link>
		<comments>http://www.grassrootsdigital.co.uk/mytights-com-wins-prestigious-drapers-best-specialist-etailer-award/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 19:44:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[draper]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=668</guid>
		<description><![CDATA[We were so pleased to find out that one of our clients won the Drapers award for Best Specialist eTailer 2010.
The Judges were emphatic in their praise for the site, “This pure-play eTailer was a clear winner, not only due to the selection of product on offer, but for the clean design, layout and usability [...]]]></description>
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		</item>
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		<title>Magento Modules &#8211; Postcode Anywhere</title>
		<link>http://www.grassrootsdigital.co.uk/magento-modules-postcode-anywhere/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-modules-postcode-anywhere/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 13:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[customisation]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[module]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=487</guid>
		<description><![CDATA[One of the great strengths of Magento is that you can plug in additional functionality in a modular manner. These modules are produced by Magento&#8217;s extensive community and are available on both a free and pay basis. It&#8217;s a bit like the Apple iPhone and it&#8217;s App Store ; Whatever you need -there&#8217;s a module [...]]]></description>
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		<title>Sales Revenue falling? &#8211; Here&#8217;s an Analytics Checklist  &#8211; Part 3</title>
		<link>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-3/</link>
		<comments>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-3/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 12:56:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[data analysis]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=482</guid>
		<description><![CDATA[Over the last two posts we looked at the basics of how to analyse problems in your traffic acquisition channels and some of the sudden conversion failures that  can occur as traffic comes to your site. In this post we look at a more subtle problem &#8211; that of gradual conversion failure, where your conversion [...]]]></description>
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		<title>Sales Revenue falling? &#8211; Here&#8217;s an Analytics Checklist  &#8211; Part 2</title>
		<link>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-2/</link>
		<comments>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-2/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 12:29:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=476</guid>
		<description><![CDATA[Previously we looked at factors that affect the visitor numbers to your site (www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist ), but if these have held up  then your problem is one of conversion.
Conversion &#8211; On Site Performance
If your traffic levels are unaffected and your traffic composition is unchanged then you need to start looking at the performance of your site, [...]]]></description>
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		<item>
		<title>Sales Revenue falling? &#8211; Here&#8217;s an Analytics Checklist &#8211; Part 1</title>
		<link>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist/</link>
		<comments>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist/#comments</comments>
		<pubDate>Mon, 18 May 2009 12:02:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=392</guid>
		<description><![CDATA[If your sales revenue has just dropped off a cliff it can be pretty scary &#8211; and sometimes quite difficult to see where the problem lies. If you don&#8217;t have an analytics package in place (at a minimum Google Analytics) you will have an almost impossible time trying to ascertain the problem &#8211; it&#8217;s like [...]]]></description>
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		</item>
		<item>
		<title>Magento SEO</title>
		<link>http://www.grassrootsdigital.co.uk/magento-seo/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-seo/#comments</comments>
		<pubDate>Tue, 12 May 2009 10:58:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=411</guid>
		<description><![CDATA[Magento is an excellent platform from and SEO point of view &#8211; but with a few tweaks and some good coding practice it can be awesome.
An excellent guide to Magento SEO is available at
Magento SEO &#8211; Yoast &#8211; Tweaking Websites.
This guy knows what he&#8217;s taking about!
Hope this helps
        [...]]]></description>
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		<title>Magento Spotting</title>
		<link>http://www.grassrootsdigital.co.uk/magento-spotting/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-spotting/#comments</comments>
		<pubDate>Tue, 05 May 2009 15:02:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=398</guid>
		<description><![CDATA[New sites  using Magento are popping up all over the place as retailers increasingly look to Open Source platforms to deliver value,  flexibility and portability &#8211; without sacrificing retail functionality. Have a look at Magento &#8211; Blog &#8211; eCommerce Software for Growth.
              [...]]]></description>
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		<item>
		<title>What was interesting at Internet World?</title>
		<link>http://www.grassrootsdigital.co.uk/what-was-interesting-at-internet-world/</link>
		<comments>http://www.grassrootsdigital.co.uk/what-was-interesting-at-internet-world/#comments</comments>
		<pubDate>Fri, 01 May 2009 09:19:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=387</guid>
		<description><![CDATA[We have had a busy three days at Internet World &#8211; walking the floor. there was plenty to see  &#8211; and I am going to give you a view of what I thought were interesting &#8211; As a Magento fan it might be considered a somewhat partisan view, but nonethless i hope you will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New White paper &#8211; Data Analysis for SME Retailers</title>
		<link>http://www.grassrootsdigital.co.uk/new-white-paper-data-analysis-for-sme-retailers/</link>
		<comments>http://www.grassrootsdigital.co.uk/new-white-paper-data-analysis-for-sme-retailers/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 09:13:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data analysis]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=326</guid>
		<description><![CDATA[This paper aims to help with the first steps in beginning to utlise data and will look at some of the advantages that can be gained from effective use of data. It will also outline some of the difficulties and pitfalls that lie in wait, and some achievable first steps on the road to increased [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are you going to Internet World or Mage::Camp?</title>
		<link>http://www.grassrootsdigital.co.uk/are-you-going-to-internet-world-or-magecamp/</link>
		<comments>http://www.grassrootsdigital.co.uk/are-you-going-to-internet-world-or-magecamp/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 19:08:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[magento]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=281</guid>
		<description><![CDATA[If you are going to Internet World or Mage::Camp in London next week (Tuesday 19th to Thursday 21st April)  and would like to discuss your business needs &#8211; we are very happy to help point you in the right direction. If you are looking for an ecommerce solution then Mage::Camp is a must see- it [...]]]></description>
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