Articles & White Papers

Data Analysis for SME Retailers

This paper aims to help with the first steps in beginning to utlise data and will look at some of the advantages that can be gained from effective use of data. It will also outline some of the difficulties and pitfalls that lie in wait, and some achievable first steps on the road to increased data awareness.
Data Analysis for SME Retailers (105)

The Fundamentals of a Business Opportunity

If you are thinking of setting up a new business, or at looking at joining or investing in a start up then assessing that opportunity is critical. How should you assess a potential idea or opportunity? What are the key criteria to consider? This article should help define a suitable methodology to follow. Grassroots Digital have a wealth of experience in assisting small businesses and entrepreneurs in assessing opportunities and developing detailed business plans and financial forecasts, so if after reading this article you need further help or advice then get in touch.
The Fundamentals of a Business Opportunity (16)

Customer Focused Strategy and Customer Lifetime Value

Customer focus is key for any business but in the past it has been hard to quantify the effects of investment. This paper should help you in “Sizing the Prize” that improving customer focus can deliver. Grassroots Digital have a wealth of experience in assisting small businesses and entrepreneurs in developing their customer focus, so if after reading this article you need further help or advice then get in touch.
Customer Focused Strategy and Customer Lifetime Value (382)

How does Technology and Regulation threaten ‘Dominant Firm’ position in the UK Pay TV Industry?

How does Technology and Regulation threaten ‘Dominant Firm’ position in the UK Pay TV Industry? (112)