Case Study – Blog – MyTights.com

Brief:: Develop a new content channel to increase natural search traffic to MyTights.com and hence lower overall customer acquisition cost.

Solution: Grassroots Digital developed a blog for MyTights, which closely mirrored the look and feel of the MyTights site. This included content with a wide range of focus including hosiery related celebrity news ,  hosiery trends and fashion advice. Grassroots Digital delivered the blog platform, assisted with content sourcing and integrated in content feeds. We also implemented the design theme, were responsible for SEO, integrated in recommendations and trained the MyTights staff to use the platform effectively.

Result: MyTights has widened their keyword relevance and overall online visibility. In addition they have developed a useful platform to develop communication with their customer base. Within a few weeks the blog delivered a notable uplift in traffic.