Why go Online?

Your customers are going online – at the very least for research purposes
They want to interact with you at their convenience – not yours
They want price visibility -they want to be able to compare
You need to be part of their decision making process – the more information you can provide the more you can define the solution
To improve your business’s visibility and brand
To learn more about your customers – and get a way to communicate with them effectively and narrow their decision making process
To present a tailor made “Shop Window” to each customer – based on the information that you know about them
To make it easier and more seamless to integrate partner firm into your customer offering – and hence broaden your offering to your customer
To broaden the geographical reach of your business

Even if your business is entirely offline, and has no intention of going online you should still not ignore e-commerce

It offers highly targeted marketing and customer engagement opportunities
Internet marketing can offer real accountability – and allow you to fully understand the effect your marketing buck is having