Simple Advice

  • It’s not about the technology

The rules of ecommerce are like those for any other business. However we are here to help you apply them in this unfamiliar new world.

  • Marketing

You need to find out how people find your product on the internet. We can help you get visibility for your products. But don’t forget that your existing customers are your best customers. One of the main reasons for going online is to enable communication with them – you can then encourage them to return simply and seamlessly.

  • Market offline

While your prospects are online, they are all offline much more of the time. Traditional marketing like advertising, PR or direct mail are often just as relevant.

  • Keep it as simple as possible for you

We always suggest technology that works, not a masterpiece in progress. We want to help you to avoid paying thousands for a bespoke solution that leaves you reliant on the designer ever after, we utilise stuff that is already working on thousands of online stores. We try to keep it as simple as possible!

  • Keep it as simple as possible for your customer – and sell from the second they arrive

Once someone arrives at your site, marketing is over and selling begins. So clarity and ease of use are of paramount importance. Our main priority is to ensure that this “Seamless Customer Experience” happens – so you get the best conversion of arrivals to sales.

  • Payment providers & hosting companies

We will also integrate the most suitable payment provider – so that you can take payments online. We can also provide hosting for your application – or work with your existing partner.

  • Order fulfilment

This is an area where mistakes made now can have serious implications in the future as your business begins to scale. However this does not have to be as daunting as you might think, because there are specialist firms to help. We can help you implement cost efficient systems, or find the most suitable partners, that deal with both the now and the tomorrow.

  • Don’t miss opportunities abroad

While you shouldn’t forget your local customer base – remember that the internet can give you global visibility – it’s fairly straightforward to deal with foreign customers.

  • Legal compliance & avoiding fraud

Like every area of business these days, ecommerce is surrounded by a maze of red tape, rules and regulations. In fact, selling online tends to be worse because of the international dimension. We have experience with dealing with issues such as PCI (Payment Card Industry) compliance, network security and internal processes that can keep these issues at bay – and let you get on with the business of selling!

  • Allow for disabled visitors

Make sure that you comply with the disability law which was effective from late 2004. The key requirement is that you have to take “reasonable” steps to provide access to people with disabilities, and this includes your online store. One way of doing that is to make sure that all images have alternate text tags so visually impaired people can still navigate your site.

  • Privacy matters

Your customers will not trust you if you abuse their privacy. We can help you tread the fine line between understanding and marketing to your customer and abusing their privacy.