Hurdles and Risks

What are the main hurdles?

• Defining what level of online presence is required and how this fits with your business strategy
• Integrating any online applications with your existing systems – Customer Services, fulfilment, finance and credit control
• Ensuring your staff are appropriately trained
• Cashflow – it will take time for your online facilities to deliver a return on investment
• Driving traffic to your online presence
• Segmenting your customers effectively- and ensuring that different segments get a sales experience that suites them
• Security – both of your application and your customers data

What are the risks?

• You may be entering a world that you don’t understand and may feel you are giving away control – you are the hostage of a software developer
• Developing an online presence does not guarantee results – and without online marketing skills this
• It is going to be hard work, you will make mistakes and you will need to learn from them fast