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	<title>Grassroots Digital</title>
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	<description>Seeding business growth through simplicity and focus</description>
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		<title>MyTights.com wins prestigious &#8220;Drapers Best Specialist etailer&#8221; award</title>
		<link>http://www.grassrootsdigital.co.uk/mytights-com-wins-prestigious-drapers-best-specialist-etailer-award/</link>
		<comments>http://www.grassrootsdigital.co.uk/mytights-com-wins-prestigious-drapers-best-specialist-etailer-award/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 19:44:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[draper]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=668</guid>
		<description><![CDATA[We were so pleased to find out that one of our clients won the Drapers award for Best Specialist eTailer 2010.
The Judges were emphatic in their praise for the site, “This pure-play eTailer was a clear winner, not only due to the selection of product on offer, but for the clean design, layout and usability [...]]]></description>
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		<title>Magento Modules &#8211; Single Product Category Redirect</title>
		<link>http://www.grassrootsdigital.co.uk/magento-modules-single-product-category-redirect/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-modules-single-product-category-redirect/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 10:07:31 +0000</pubDate>
		<dc:creator>dusty</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=627</guid>
		<description><![CDATA[Continuing our series on useful Magento modules that we have deployed for customers, today&#8217;s is Single Product Category Redirect.
It might not seem like so much of a problem, but if you have a key category that has a single product, then taking your potential customer to a listing page to choose from a list of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Magento Modules &#8211; Postcode Anywhere</title>
		<link>http://www.grassrootsdigital.co.uk/magento-modules-postcode-anywhere/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-modules-postcode-anywhere/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 13:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[customisation]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[module]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=487</guid>
		<description><![CDATA[One of the great strengths of Magento is that you can plug in additional functionality in a modular manner. These modules are produced by Magento&#8217;s extensive community and are available on both a free and pay basis. It&#8217;s a bit like the Apple iPhone and it&#8217;s App Store ; Whatever you need -there&#8217;s a module [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Grassroots Digital launches a new site for Smart Turnout</title>
		<link>http://www.grassrootsdigital.co.uk/grassroots-digital-launches-a-new-site-for-smart-turnout/</link>
		<comments>http://www.grassrootsdigital.co.uk/grassroots-digital-launches-a-new-site-for-smart-turnout/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 12:30:13 +0000</pubDate>
		<dc:creator>dusty</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=598</guid>
		<description><![CDATA[Grassroots Digital has just launched a new site for Smart Turnout, providers of Old School, University and Regimental clothing and accessories.  Smart Turnout required a new platform to replace their Actinic site, improve their operational efficiency and help drive their US expansion.

The new site was developed in partnership with Cogent Design, who provided the initial [...]]]></description>
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		<title>Grassroots Digital launches a new site for MyTights.com</title>
		<link>http://www.grassrootsdigital.co.uk/grassroots-digital-launches-a-new-site-for-mytightscom/</link>
		<comments>http://www.grassrootsdigital.co.uk/grassroots-digital-launches-a-new-site-for-mytightscom/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 14:51:44 +0000</pubDate>
		<dc:creator>dusty</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=508</guid>
		<description><![CDATA[Grassroots Digital is pleased to announce the recent launch of  a new site for MyTights.com, the leading online hosiery retailer.
Launched on the Magento ecommerce platform and the site  includes a full integration to MNP&#8217;s Order Active platform. This allows the use of Magento&#8217;s excellent shopping cart and content management platform, combined with Order Active&#8217;s best [...]]]></description>
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		<item>
		<title>Sales Revenue falling? &#8211; Here&#8217;s an Analytics Checklist  &#8211; Part 3</title>
		<link>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-3/</link>
		<comments>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-3/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 12:56:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[data analysis]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=482</guid>
		<description><![CDATA[Over the last two posts we looked at the basics of how to analyse problems in your traffic acquisition channels and some of the sudden conversion failures that  can occur as traffic comes to your site. In this post we look at a more subtle problem &#8211; that of gradual conversion failure, where your conversion [...]]]></description>
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		<item>
		<title>Sales Revenue falling? &#8211; Here&#8217;s an Analytics Checklist  &#8211; Part 2</title>
		<link>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-2/</link>
		<comments>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist-part-2/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 12:29:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=476</guid>
		<description><![CDATA[Previously we looked at factors that affect the visitor numbers to your site (www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist ), but if these have held up  then your problem is one of conversion.
Conversion &#8211; On Site Performance
If your traffic levels are unaffected and your traffic composition is unchanged then you need to start looking at the performance of your site, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales Revenue falling? &#8211; Here&#8217;s an Analytics Checklist &#8211; Part 1</title>
		<link>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist/</link>
		<comments>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist/#comments</comments>
		<pubDate>Mon, 18 May 2009 12:02:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=392</guid>
		<description><![CDATA[If your sales revenue has just dropped off a cliff it can be pretty scary &#8211; and sometimes quite difficult to see where the problem lies. If you don&#8217;t have an analytics package in place (at a minimum Google Analytics) you will have an almost impossible time trying to ascertain the problem &#8211; it&#8217;s like [...]]]></description>
		<wfw:commentRss>http://www.grassrootsdigital.co.uk/sales-revenue-falling-heres-an-analytics-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magento SEO</title>
		<link>http://www.grassrootsdigital.co.uk/magento-seo/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-seo/#comments</comments>
		<pubDate>Tue, 12 May 2009 10:58:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=411</guid>
		<description><![CDATA[Magento is an excellent platform from and SEO point of view &#8211; but with a few tweaks and some good coding practice it can be awesome.
An excellent guide to Magento SEO is available at
Magento SEO &#8211; Yoast &#8211; Tweaking Websites.
This guy knows what he&#8217;s taking about!
Hope this helps
]]></description>
		<wfw:commentRss>http://www.grassrootsdigital.co.uk/magento-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Magento Spotting</title>
		<link>http://www.grassrootsdigital.co.uk/magento-spotting/</link>
		<comments>http://www.grassrootsdigital.co.uk/magento-spotting/#comments</comments>
		<pubDate>Tue, 05 May 2009 15:02:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online retail]]></category>

		<guid isPermaLink="false">http://www.grassrootsdigital.co.uk/?p=398</guid>
		<description><![CDATA[New sites  using Magento are popping up all over the place as retailers increasingly look to Open Source platforms to deliver value,  flexibility and portability &#8211; without sacrificing retail functionality. Have a look at Magento &#8211; Blog &#8211; eCommerce Software for Growth.
]]></description>
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