Grassroots Digital and Flint Technology Join Forces
Flint Technology and Grassroots Digital are please to announce that they are to combine their businesses formally. While the two businesses have been operating in close partnership for the past 2 years, the joining together of will deliver an improved service offering for their clients. Jonathan Doull, Technical Director of the new group, said “We are really excited by the new organisation, as well as by the progress we are making in bringing the Magento platform to the fore in online retail”. The new company trade under the Flint Brand and will combine the client base and on-line business consulting strengths of Grassroots with the technical capability and Magento module assets of Flint Technology.
Go to Flint Technology
MyTights.com wins prestigious “Drapers Best Specialist etailer” award
We were so pleased to find out that one of our clients won the Drapers award for Best Specialist eTailer 2010.
The Judges were emphatic in their praise for the site, “This pure-play eTailer was a clear winner, not only due to the selection of product on offer, but for the clean design, layout and usability of the site”.
We are so proud to have been involved with MyTights in the build of their new site – and pleased that the efforts of both MyTights and ourselves have paid off.
Congratulations to the Mytights Team!
Magento Modules – Single Product Category Redirect
Continuing our series on useful Magento modules that we have deployed for customers, today’s is Single Product Category Redirect.
It might not seem like so much of a problem, but if you have a key category that has a single product, then taking your potential customer to a listing page to choose from a list of one looks a bit rubbish! this little module solves the problem nicely by adapting behavoiur so that all single product categories divert the customer directly to the product page. It looks slick, reduces customer annoyance and increases conversion.
Best of all it is completely free!
More details can be found at www.magentocommerce.com/extension/1455/single-product-category-redirect
…. Next Up – currency and location re-directs ….
Magento Modules – Postcode Anywhere
One of the great strengths of Magento is that you can plug in additional functionality in a modular manner. These modules are produced by Magento’s extensive community and are available on both a free and pay basis. It’s a bit like the Apple iPhone and it’s App Store ; Whatever you need -there’s a module for that!
Today we look at an Address autofill module based on the PostCode Anywhere service.
Grassroots Digital launches a new site for Smart Turnout
Grassroots Digital has just launched a new site for Smart Turnout, providers of Old School, University and Regimental clothing and accessories. Smart Turnout required a new platform to replace their Actinic site, improve their operational efficiency and help drive their US expansion.
The new site was developed in partnership with Cogent Design, who provided the initial design and Caked Design who delivered design implementation.
The site includes dual price pointed currency, with automatic routing of customers to the correct site, depending on their location, flash elements on the home page and a dual horizontal and vertical menu structure.
In addition Smart Turnout provided an integration to Smart Turnouts CRM and financial platforms and additional order and inventory management applications. This has allowed Smart Turnout to simplify their fulfilment process and improve the quality of data being captured by their CRM applications.
If you want to find out more about what Grassroots Digital can do for you then call 0333 123 0506 or email info@grassrootsdigital.co.uk
Grassroots Digital launches a new site for MyTights.com
Grassroots Digital is pleased to announce the recent launch of a new site for MyTights.com, the leading online hosiery retailer.
Launched on the Magento ecommerce platform and the site includes a full integration to MNP’s Order Active platform. This allows the use of Magento’s excellent shopping cart and content management platform, combined with Order Active’s best of breed order management functionality.
The project included a number of custom Magento modules for affiliate management, colour swatch handling and order export. In addition Grassroots produced a full payment gateway module for the Commidea platform.
Grassroots Digital also drew on it’s partnership network to deliver this project . Technical development was provided by Flint Technology, design and brand development by Alphabet Advertising and design implementation and other creative was provided by Caked Design.
If you want to find out more about what Grassroots Digital can do for you then call 0333 123 0506 or email info@grassrootsdigital.co.uk
Magento SEO
Magento is an excellent platform from and SEO point of view – but with a few tweaks and some good coding practice it can be awesome.
An excellent guide to Magento SEO is available at
Magento SEO – Yoast – Tweaking Websites.
This guy knows what he’s taking about!
Hope this helps
Magento Spotting
New sites using Magento are popping up all over the place as retailers increasingly look to Open Source platforms to deliver value, flexibility and portability – without sacrificing retail functionality. Have a look at Magento – Blog – eCommerce Software for Growth.
What was interesting at Internet World?
We have had a busy three days at Internet World – walking the floor. there was plenty to see – and I am going to give you a view of what I thought were interesting – As a Magento fan it might be considered a somewhat partisan view, but nonethless i hope you will find it useful. I probably bumped in to plenty of you during the show (we were the ones wearing the white magento Tshirts (there’s my colours nailed to the mast then!)
Once you had got past the spectacularly beautiful girls on the Server Beach stand it was an interesting show Read more
Are you going to Internet World or Mage::Camp?
If you are going to Internet World or Mage::Camp in London next week (Tuesday 19th to Thursday 21st April) and would like to discuss your business needs – we are very happy to help point you in the right direction. If you are looking for an ecommerce solution then Mage::Camp is a must see- it will take you through the biggest new open source platform out there – Magento.
There are a wealth of interesting speakers and tutorials on improving your online presence.
Most importantly Grassroots Digital will be there and will be happy to talk ! Give Justin a bell on +44 (0) 7980 578 401. We are Magento experts – and can help you Plan, Execute and Manage the evolution of your business.